Who am I collaborating with?
Curiosity means starting with the right questions and looking through the right lens
Every project sparks with an interest in who you are: your product, your story, the little overlooked details that make you different. My work is always brand-led, never style-led. It’s shaped entirely through the lens of your brand, so it always looks like you, not like me. The result is design and illustration that feels curated and clear. And unmistakably yours.
Chloe has been an absolute pleasure to work with. Not only is she an extremely passionate and talented artist that is truly dedicated to her clients and projects, she is also a lovely, kind and genuine person. Chloe’s communication is incredible and quick, always happy to answer my questions (even the stupid ones!). I will definitely be working with Chloe on any and all future creative projects and couldn’t recommend her enough!!"
FAYE JAWED | FOUNDER | KRNL
See what curiosity creates...
I’m Chloe Norman.
Your design and
illustration partner.
I run Chloe Norman Studio, a curiosity-fuelled design and illustration studio working with global brands, start-ups and agencies across food and beverage, hospitality, FMCG, lifestyle, wellness and beyond. Whether it's a big branding project or a quick bespoke asset, I bring equal parts enthusiasm and organisation, with plenty of check-ins to keep things moving smoothly.
How we'd work together
1 | Research
It all starts with a conversation. With the right questions and research, I'll dig into your brand, your audience, and your competitors, so we're building on solid ground from day one.
2 | Design
With that groundwork laid, ideas start flowing. I'll put together mood boards and concepts, ensuring you're happy with the direction we're heading in before we build out the rest of the brand.
3 | Touchpoints
With styles and themes signed off, I'll bring your deliverables to life – a full brand identity or custom illustrations, print-ready and packaging-perfect, so what you see on screen is exactly what shows up in real life.
4 | Launch
You're all set! I'll send over your assets and brand guidelines, then hop on a handover call to make sure you know exactly what to do with everything we've created.
One thing that stood out was your ability to really listen and incorporate feedback thoughtfully. You struck a great balance between staying true to your creative instincts and adapting to the specific needs of the project. The result was a branding strategy and design that feels authentic and impactful.”
BECKY BAIRD | FOUNDER
CIRCUL INFUSIONS
You've been such a valued and loved part of the team over the last year. Thanks so much for jumping in on everything so enthusiastically. It's been great to have you working more closely with the team and you've really been a life saver since you started!"
JESSICA SOMAUROO | CO-FOUNDER
SOMX AGENCY
Very happy with the work received. The process was efficient, surpassed our expectations and we have been using the designs and work across our business for years. Would recommend to anyone looking for a graphic designer / really any design work."
MARCO FARATRO | CO-FOUNDER
BRORRITOS
Services
HOVER OVER THE VISUALS TO SEE MORE
Strategic Brand Identity
Brand Illustration
Packaging
Live Illustration
Motion & 2D Animation
Campaign Assets
Murals
Bespoke Projects
Got a brand brewing or just an idea you can’t stop thinking about?
Send me some info about you, your company, and that creative project taking up all your headspace. It all starts with a conversation.